Typography begins with a letter, but shapes the entire system of visual communication.

A typeface is both a visual form and a system that can be shaped through code.

Technology becomes visible when we start uncovering its hidden structures.

Creative freedom, intuition, and a deeply human connection to culture.

Creative authenticity, bold typography, and the courage to create beyond the rules.

"Personal projects and commercial work exist as one system."

"You can only experiment when you allow yourself to make mistakes."

"I was always curious about how far you can stretch the limits before they break."

"Strategy directs the search for ideas, while intuition helps you sense which paths have the greatest potential."

"A large part of the work that truly creates the value of a thing disappears behind the brand logo."