Graphic Design

Create a visual language that
communicates more than a message
The Graphic Design study programme is intended for creative, visually minded students who are interested in contemporary visual communication, typography, print, digital media and design processes, and who seek to acquire strong artistic, technological and professional preparation in the field of graphic design.
The programme covers knowledge and practice in typography, visual narrative, print and binding, UI/UX design, packaging design, motion design, campaign and advertising design, human-centred and accessible design, cross-media project development and professional presentation.
During their studies, students develop the ability to create conceptually coherent, technically grounded and visually compelling design solutions, shape an individual creative position and prepare for professional work in the creative industries.
Programme description
6531PX027
P02 Design
Professional Bachelor of Arts
Full-time, 3 years
180
Full-time studies
Programme Leader

Gailė Pranckūnaitė is a long-standing lecturer at Vilnius College of Design, a typographer, graphic designer and artist whose practice brings together publication design, experimental typography, type design and contemporary art. Her work is shaped by a sensitive relationship with text, letterforms, materiality and context – from books and exhibition publications to visual identities that function as cultural narratives in their own right.
Gailė has designed books, publications and visual systems for authors and cultural projects in Lithuania and abroad, collaborating with artists, writers, museums, film and art institutions. Her recent international work includes the visual identity for the Lithuanian Pavilion at the Venice Architecture Biennale.
In the Graphic Design programme, Gailė invites students to approach design as a way of thinking. The focus is not only on arranging visual material beautifully, but on understanding how form communicates, how typography speaks, and how an idea becomes a publication, poster, identity or complete visual system. Under her leadership, students develop into independent, critical and culturally aware designers.
About the Programme
1 General design study subjects
You will study design theory and history, visual culture, composition, colour, form, design methods and research. You will develop creative thinking, project development, professional ethics, interdisciplinary collaboration and professional practice skills.
2 Graphic design field subjects
You will explore typography, visual narrative, publication and editorial design, print and binding technologies, packaging design, visual identity development, UI/UX design, motion design, advertising and campaign design. You will also learn human-centred, accessible design and cross-media project development.
3 Practical skills
During your studies, you will learn to create conceptually coherent, technically grounded and visually compelling design solutions. You will prepare a professional portfolio, present your creative work, work on practical assignments and prepare for professional activity in the creative industries.
International applicants to the Graphic Design programme are required to pass a remote entrance examination. The examination is intended to assess the applicant’s creativity, visual thinking, design skills, motivation, and readiness to study the chosen programme.
The entrance examination consists of two parts: portfolio assessment and a motivational interview, conducted online via Microsoft Teams.
Portfolio Requirements
The portfolio should present approximately 10–15 of your strongest creative works and demonstrate your creativity, visual communication skills, genuine interest in Graphic Design, and individual design process.
We encourage applicants to include:
- graphic design projects;
- branding and visual identity projects;
- posters, publications, or editorial design;
- typography and lettering;
- illustrations;
- packaging design;
- digital and social media design;
- web or interface design;
- photography or mixed-media projects;
- experimental and conceptual visual work;
- personal creative projects;
- any other visual work relevant to Graphic Design.
The portfolio should contain original work and, whenever possible, demonstrate how projects developed from the initial idea to the final result.
Applicants are therefore encouraged to include:
- hand-drawn sketches and sketchbook pages;
- initial ideas and concept development;
- mood boards and visual research;
- drafts and alternative design versions;
- work-in-progress materials;
- photographs or screenshots of the development process;
- typography, colour, layout, and composition experiments;
- different stages or iterations of a project;
- final designs and their applications or mock-ups.
For each project, applicants are encouraged to briefly explain:
- What was the idea or concept behind the project?
- What was the purpose of the design?
- Who was the intended audience?
- How did the initial idea develop into the final design?
- Which techniques, tools, or software were used?
- Why were particular visual, typographic, colour, or compositional decisions made?
Original and Editable Project Files
Applicants may be asked to provide original or editable source files for selected projects included in their portfolio in order to demonstrate authorship and their individual creative process.
These may include files created using software such as Adobe Illustrator (AI), Adobe Photoshop (PSD), Adobe InDesign (INDD), Figma, or other graphic design, illustration, layout, or digital design software.
Applicants may also be asked to provide original sketches, editable files with layers, earlier project versions, screenshots of the working process, exported drafts, photographs of sketchbook pages, or other materials demonstrating how the submitted work was developed.
All submitted work must be the applicant’s own original work. Portfolios may be reviewed for authenticity, including checks for AI-generated content or other forms of unauthorised assistance. Applicants must be able to explain how their work was created, including the development process, techniques, software, and creative decisions involved.
If additional verification of the applicant’s skills or authorship is required, the College reserves the right to assign an additional individual creative or design task, which may be completed under specified conditions and/or during a live online session.
Motivational Interview
During the motivational interview, the applicant’s motivation, creative interests, understanding of Graphic Design, previous experience, and readiness to study the programme are assessed.
The applicant will also be asked to present and discuss selected projects from their portfolio, including their concepts, sources of inspiration, design process, techniques and software used, and the reasoning behind their creative decisions.
Applicants should therefore be prepared to present their own work in detail and demonstrate a clear understanding of how each submitted project was developed from the initial idea to the final result.
Full-time studies – EUR 5,700 per year.
Graduates of the Graphic Design study programme can work as graphic designers, typographers, publication and editorial design creators, packaging designers, UI/UX designers, motion design creators, advertising and campaign visual communication specialists, and cross-media project creators.
The acquired competencies enable graduates to work in creative agencies, publishing, advertising, culture, digital product and brand communication fields, as well as to carry out independent creative practice.
Curriculum
Student works

Miglė Maslauskaitė

Selin Bucak

Emilis Garla

Laia Serano
The Beatlemania movements catalog

Karolina Kontutytė

Karina Atžanova
Women's tattoos as a protective measure