Vilnius College of Design

Graphic Design

grafinis-dizainas

Create a visual language that

communicates more than a message

Duration
3 years
Language
English
Admission
September 2027
Graphic Design

The Graphic Design study programme is intended for creative, visually minded students who are interested in contemporary visual communication, typography, print, digital media and design processes, and who seek to acquire strong artistic, technological and professional preparation in the field of graphic design.


The programme covers knowledge and practice in typography, visual narrative, print and binding, UI/UX design, packaging design, motion design, campaign and advertising design, human-centred and accessible design, cross-media project development and professional presentation.


During their studies, students develop the ability to create conceptually coherent, technically grounded and visually compelling design solutions, shape an individual creative position and prepare for professional work in the creative industries.

Programme description

State code

6531PX027

Study field

P02 Design

Qualification awarded

Professional Bachelor of Arts

Study mode and duration

Full-time, 3 years

Study volume in credits

180

Study plans

Full-time studies

Programme Leader

Gailė Pranckūnaitė
Gailė Pranckūnaitė

Gailė Pranckūnaitė is a long-standing lecturer at Vilnius College of Design, a typographer, graphic designer and artist whose practice brings together publication design, experimental typography, type design and contemporary art. Her work is shaped by a sensitive relationship with text, letterforms, materiality and context – from books and exhibition publications to visual identities that function as cultural narratives in their own right.

Gailė has designed books, publications and visual systems for authors and cultural projects in Lithuania and abroad, collaborating with artists, writers, museums, film and art institutions. Her recent international work includes the visual identity for the Lithuanian Pavilion at the Venice Architecture Biennale.

In the Graphic Design programme, Gailė invites students to approach design as a way of thinking. The focus is not only on arranging visual material beautifully, but on understanding how form communicates, how typography speaks, and how an idea becomes a publication, poster, identity or complete visual system. Under her leadership, students develop into independent, critical and culturally aware designers.

About the Programme

1 General design study subjects

You will study design theory and history, visual culture, composition, colour, form, design methods and research. You will develop creative thinking, project development, professional ethics, interdisciplinary collaboration and professional practice skills.

2 Graphic design field subjects

You will explore typography, visual narrative, publication and editorial design, print and binding technologies, packaging design, visual identity development, UI/UX design, motion design, advertising and campaign design. You will also learn human-centred, accessible design and cross-media project development.

3 Practical skills

During your studies, you will learn to create conceptually coherent, technically grounded and visually compelling design solutions. You will prepare a professional portfolio, present your creative work, work on practical assignments and prepare for professional activity in the creative industries.

International applicants to the Graphic Design programme are required to pass a remote entrance examination. The examination is intended to assess the applicant’s creativity, visual thinking, design skills, motivation, and readiness to study the chosen programme.

The entrance examination consists of two parts: portfolio assessment and a motivational interview, conducted online via Microsoft Teams.

Portfolio Requirements

The portfolio should present approximately 10–15 of your strongest creative works and demonstrate your creativity, visual communication skills, genuine interest in Graphic Design, and individual design process.

We encourage applicants to include:

  • graphic design projects;
  • branding and visual identity projects;
  • posters, publications, or editorial design;
  • typography and lettering;
  • illustrations;
  • packaging design;
  • digital and social media design;
  • web or interface design;
  • photography or mixed-media projects;
  • experimental and conceptual visual work;
  • personal creative projects;
  • any other visual work relevant to Graphic Design.

The portfolio should contain original work and, whenever possible, demonstrate how projects developed from the initial idea to the final result.

Applicants are therefore encouraged to include:

  • hand-drawn sketches and sketchbook pages;
  • initial ideas and concept development;
  • mood boards and visual research;
  • drafts and alternative design versions;
  • work-in-progress materials;
  • photographs or screenshots of the development process;
  • typography, colour, layout, and composition experiments;
  • different stages or iterations of a project;
  • final designs and their applications or mock-ups.

For each project, applicants are encouraged to briefly explain:

  • What was the idea or concept behind the project?
  • What was the purpose of the design?
  • Who was the intended audience?
  • How did the initial idea develop into the final design?
  • Which techniques, tools, or software were used?
  • Why were particular visual, typographic, colour, or compositional decisions made?

Original and Editable Project Files

Applicants may be asked to provide original or editable source files for selected projects included in their portfolio in order to demonstrate authorship and their individual creative process.

These may include files created using software such as Adobe Illustrator (AI), Adobe Photoshop (PSD), Adobe InDesign (INDD), Figma, or other graphic design, illustration, layout, or digital design software.

Applicants may also be asked to provide original sketches, editable files with layers, earlier project versions, screenshots of the working process, exported drafts, photographs of sketchbook pages, or other materials demonstrating how the submitted work was developed.

All submitted work must be the applicant’s own original work. Portfolios may be reviewed for authenticity, including checks for AI-generated content or other forms of unauthorised assistance. Applicants must be able to explain how their work was created, including the development process, techniques, software, and creative decisions involved.

If additional verification of the applicant’s skills or authorship is required, the College reserves the right to assign an additional individual creative or design task, which may be completed under specified conditions and/or during a live online session.

Motivational Interview

During the motivational interview, the applicant’s motivation, creative interests, understanding of Graphic Design, previous experience, and readiness to study the programme are assessed.

The applicant will also be asked to present and discuss selected projects from their portfolio, including their concepts, sources of inspiration, design process, techniques and software used, and the reasoning behind their creative decisions.

Applicants should therefore be prepared to present their own work in detail and demonstrate a clear understanding of how each submitted project was developed from the initial idea to the final result.

Full-time studies – EUR 5,700 per year.

Graduates of the Graphic Design study programme can work as graphic designers, typographers, publication and editorial design creators, packaging designers, UI/UX designers, motion design creators, advertising and campaign visual communication specialists, and cross-media project creators.

The acquired competencies enable graduates to work in creative agencies, publishing, advertising, culture, digital product and brand communication fields, as well as to carry out independent creative practice.

Curriculum

Semester 1Year 1
Design Methods I3 ECTS
Drawing & Visualization I3 ECTS
Color Theory, Composition & Form3 ECTS
Communication Skills (Presentation & Writing in English)3 ECTS
Digital Tools I3 ECTS
Introduction to Typography6 ECTS
Introduction to Visual Narrative3 ECTS
Experimental Design Practice I3 ECTS
Semester 2Year 1
Human-Centred Design & Sustainability3 ECTS
Drawing & Visualization II, Illustration & Styling3 ECTS
Design & Cultural Studies (Art, Design & Photography)3 ECTS
Design Methods II & Digital Tools II6 ECTS
Visual Media Class / Practicals3 ECTS
Classical Printing & Binding3 ECTS
UI/UX Fundamentals6 ECTS
Creative Practice Lab6 ECTS
Semester 3Year 2
Branding & Identity3 ECTS
Principles of Management3 ECTS
Social Media Strategy & Analytics / User Research Methods3 ECTS
3D Composition & 3D Graphics3 ECTS
Collaborative Skills: Teamwork & Project Management3 ECTS
Packaging Design6 ECTS
Typography & Layout Masterclass I3 ECTS
Motion Design (After Effects)3 ECTS
Experimental Design Practice II3 ECTS
Semester 4Year 2
Intellectual Property Law3 ECTS
Analytic & Continental Philosophy3 ECTS
Digital Futures: AI, Tools & Emerging Technologies3 ECTS
Research Methods for Design (Collaborative Cross-Department Workshop)3 ECTS
Human-Centred Design Applied6 ECTS
Typography & Layout Masterclass II3 ECTS
Campaign & Advertising Design3 ECTS
Industry Creative Practice6 ECTS
Semester 5Year 3
Advanced Research Methods & Thesis Preparation Practice6 ECTS
Design Ethics, Global Trends & Cross-Cultural Perspectives3 ECTS
Creative Entrepreneurship Lab6 ECTS
Cross-Media Design Project6 ECTS
Typography & Layout Masterclass III3 ECTS
Experimental Design Project6 ECTS
Accessibility Design Project3 ECTS
Semester 6Year 3
Final Thesis6 ECTS
Career Preparation Practice & Professional Pathways6 ECTS
Capstone Design Project9 ECTS
Professional Presentation & Public Exhibition6 ECTS

Student works

Miglė Maslauskaitė work

Miglė Maslauskaitė

Selin Bucak work

Selin Bucak

Emilis Garla work

Emilis Garla

Laia Serano: The Beatlemania movements catalog work

Laia Serano

The Beatlemania movements catalog

Karolina Kontutytė work

Karolina Kontutytė

Karina Atžanova work

Karina Atžanova

Women's tattoos as a protective measure