VCD Open Lecture with Verónica Fuerte, Founder of Hey Studio

Date and Time

February 2, 2026 | 17:30–19:30

Location

Vilniaus g. 24, LT-01402 Vilnius, Lithuania

Graphic design is often perceived as a matter of form, but Verónica Fuerte approaches it as a language - one that can be playful, conceptual, and strategically precise. Founded by Verónica in Barcelona, Hey Studio is known for its bold visual style, yet behind its colours and shapes there is always a clear idea and a thoughtful consideration of context.

On February 2, during the fourth VCD Open Lecture, Verónica will explore how visual identities are created to capture attention while retaining their meaning over time. She will share insights into her studio’s working principles, creative decisions, and approach to design as a dialogue between the client, the audience, and the cultural environment.

This event is for anyone interested in balancing aesthetics, concept, and professional practice, and in maintaining a distinctive voice in the global design industry.

THE EVENT IS FREE OF CHARGE.